Erin Hiemstra of Apartment 34 on Transitioning From Blogging to Interior Design
Love interiors but not sure how to turn your passion into a career?
Come listen to my conversation with Erin Hiemstra who followed her passion for interiors and has gone from creating a popular design blog, Apartment 34, to now launching and co-running an interiors business, Studio Trovato.
She shares how she set up her first design business, got those all-important first clients and charges for her services.
Want to create a wildly successful creative business? Come join my free (this time!) course Design & Grow Your Dream Creative Business. Register now to get started today!
THIS EPISODE FOCUSES ON
How Erin’s blog Apartment 34 came to be
How this space became a creative community & passion for Erin
Her career & business growing organically
How Erin approaches content creation
Buying her home in San Francisco and the design & renovation process
How the blog industry has changed over the years
Starting her business Studio Trovato with Jeanne Chan
The importance of learning on the job
Getting their first clients
How her personal style has evolved over the years
How Erin uses Instagram & posting when inspiration strikes
Organising your day for productivity & inspiration
FEATURED ON THIS EPISODE
Erin’s design studio Studio Trovato
Erin’s Instagram @studio.trovato
Apartment 34 blog
Book Redefining Comfort by Jake Arnold
Book Call It Home: The Detail That Matter by Amber Lewis
Book The Art of Home by Shea McGee
TV series Platonic
Business of Home podcast
SmartLess podcast
Podcast production: Yaga Media