The Four Phases to Creating a Wildly Successful Launch
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If you’ve ever created something – a project, a product, a service, a shop, a business, a book, a course, an Airbnb… you want to give it its best possible chance to succeed.
After all, you don’t want all that blood, sweat and tears to be lost into the ether, especially if you’ve made a financial investment.
Come listen to the four phases you need to go through to create a wildly successful launch. This is the strategy that the best brands in the world use, and you can too!
THIS EPISODE FOCUSES ON
How you can apply this framework no matter what your product or service is
Priming your audience
Building anticipation for what you are launching
The importance of story-telling
Reframing objections
Offering social proof
Creating a sense of scarcity
What you can do post-launch