Should You Start a Substack? Here’s What You Need To Know

Written By Natalie Walton
 

Wondering if you should jump on the Substack bandwagon — or if it’s just another distraction? Curious whether this platform could actually help you grow your audience, share your ideas, and get paid to do what you love?

In this episode, I’m breaking down everything you need to know about the platform that’s reshaping how creatives, writers, and entrepreneurs connect with their audience. From growing your email list and sharing long-form content, to building a paid membership model — Substack offers a powerful way to share your voice, on your own terms.

We’ll explore:

  • Why engagement is dropping on platforms like Instagram — and what that means for your business

  • The true earning potential of Substack (including how many subscribers you need to make it work)

  • What makes a newsletter worth reading — and paying for

  • The biggest mistakes to avoid if you’re just starting out

  • And whether this is the right time — or the right platform — for you

Whether you’re newsletter-curious or ready to grow a loyal, engaged community beyond the algorithm, this episode is your honest guide to deciding if Substack is the right next step.

Press play now!

And if you’re ready to explore this path too — or simply want to see what it looks like in real time — come join me as I start my own Substack journey. You’ll find me at nataliewalton.substack.com (or just search Natalie Walton on Substack). I’d love to continue the conversation with you there.

THIS EPISODE FOCUSES ON

  • What Substack is and how it differs from traditional newsletters

  • Why more people are leaving Instagram for platforms like Substack

  • The pros and cons of starting a Substack

  • The true numbers behind making money on Substack

  • How to use Substack to build meaningful community and connection

  • Tips to stand out in an AI-saturated content world

  • What makes a successful Substack (with examples)

  • Questions to ask yourself before getting started

 
 

Podcast production: Yaga Media

 
Natalie Walton
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