Caitlin Flemming on Growing an Interior Design Business with a Small But Mighty Team

Written By Natalie Walton
 

Photography by Kelsey Owen Creative

What is it like to take a chance and pursue your dream career? Caitlin Flemming is a respected interior designer based in San Francisco in the USA and has just launched her second book, Sense of Place. It’s just as beautiful as her first book Travel Home, which many of you most likely have.

Come to listen to our conversation where she shares how she got started in the design industry, some of the biggest lessons she’s learned along the way, and what it’s like to work with her mother, Julie Goebel, who provided her different type of design education via flea market fossicking and her work as an antique dealer.

Caitlin also shares an honest look behind the curtain of her design practice, including how she found her first clients, the power of referrals and how to charge for your services.

THIS EPISODE FOCUSES ON

  • Catilin’s childhood growing up going to flea markets with her mother with a passion for interiors & antiques

  • The joyful experience of creating her books with her mother

  • How creativity was engrained in her childhood

  • Her passion for travel & how this was developed in her formative years

  • Studying business & marketing at university

  • The threads of her journey showing up in her work

  • Starting her interior design practice & getting her first client

  • How one small job can create future work

  • Why Caitlin chooses to charge hourly

  • The value of word-of-mouth referrals

  • Caitlin’s interior design process

  • Her instinct for design & styling

 

FEATURED ON THIS EPISODE

Podcast production: Yaga Media

 
Natalie Walton
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